Alabama Blonde complies with the Privacy Act 1988 (Cth) (Privacy Act) and the applicable Privacy Principles in the Privacy Act when handling personal information. We take seriously the protection of your personal information. Personal information includes any information or opinion, whether true or not, about a person who is identified or whose identity can reasonably be established.
Collection: We collect personal information for the purposes of delivering Alabama Blonde products through the Alabama Blonde website located at www.alabamablonde.com (Website). We collect personal information:
from users – when they register an account, place an order or purchase a product via the Website or via or over the telephone;
when we receive enquiries through the Website and when the Website is otherwise accessed or used.
The kind of personal information we may collect will depend on who you are (eg a purchaser or supplier) and the nature of your interaction with us, and may include your full name, email address, company name, username, password, date of birth, billing information and other personal information. If you do not provide us with all the information we request, we may not be able to deliver our services.
Use: We will use any personal information collected to provide the Alabama Blonde products, operate the Website, send you our newsletter, respond to feedback and complaints, communicate with purchasers and suppliers, develop new services, enforce our terms and conditions with you, and address potentially prohibited or illegal activities.
In all cases, unless you have opted out, you consent to us using your personal information for direct marketing purposes in order to tell you about products, services and offers that we think may be of interest to you. We may contact you by mail, telephone, email or SMS to market our products and services. We will always give you the opportunity to opt out of receiving any future direct marketing correspondence. If you are a customer, you may also opt out by contacting firstname.lastname@example.org
Data security and quality: We will take reasonable steps to protect the personal information we collect and hold from misuse, loss, interference and from unauthorised access and modification, and to make sure it is accurate, complete and up-to-date when we collect, use or disclose it. To assist us, please ensure you provide us with your correct details, and let us know if you believe the information we have about you is inaccurate, incomplete, out of date or misleading (and we will take reasonable steps to correct the information). You can also update your profile by logging into your account. We may take steps to destroy or permanently de-identify information when it is no longer needed for any purpose for which it may be used or disclosed. We may retain and use de-identified information.
Access, correction and complaints: You can request, and we will provide you with access to, any personal information we hold about you (subject to any applicable legal exceptions). Please also let us know if you have any concerns or complaints about the way we are handling your personal information so we can address them.
Transfer in certain circumstances: If there is a sale, merger, consolidation, change in control, transfer of substantial assets, reorganisation or liquidation of Alabama Blonde then, in our sole discretion, we may transfer, sell or assign personal information collected to one or more relevant third parties.
For further information on your privacy rights go to: www.privacy.gov.au.